How to Write a Great Review on Facebook Page
Several months later Facebook beginning started rolling out Timeline to the public, the social network has formally announced Timeline's expansion to brand- and business-focused pages.
This is the starting time major redesign to Pages since Feb 2011. Page owners volition have until March thirty to update their pages to the new design; subsequently that, Facebook will switch your page automatically.
Timeline for Pages has a number of features similar to those of your personal Timeline, so making the switch shouldn't be difficult. In that location are, however, a few new features unique to Facebook Pages that are designed to help you better manage the account and capitalize on customer date. Here's what yous need to know.
Timeline for Pages: Getting Started
When y'all log into your brand or business organization Facebook Folio, you'll notice a pop-up banner announcing the new Pages. From here, yous can preview what your Folio will look like with the new design, have a tour of the features and fifty-fifty publish the new design. You'll likely want to update your Page before pushing it live. (Remember: you accept only until March xxx to exercise so.)
[Your Consummate Guide to Facebook Timeline]
Timeline for Pages: Your Comprehend Photo
Much like on your personal Timeline, yous'll accept the pick to upload a landscape-oriented cover photo to your Page. Facebook says the image must be at least 399 pixels broad, though it suggests 851×351 pixels.
"The cover photo is one of the best ways to introduce people to your page. Start impressions are fundamental and that embrace photo is front and center," says Alison Zarrella, writer of The Facebook Marketing Book. "It's as well important to recall that as this is the fashion your Page is introduced to new fans, the cover photo is not the identify to be selling to them."
To forestall comprehend photos from looking like banner ads, Facebook will not let cover photos that contain the following: prices or purchase information such every bit "40% off" or "Download information technology at our website;" contact info such as Web addresses, email addresses, mailing addresses or other information intended for your Page'south "About" department; references to Facebook features such as "Similar this Page" or "Share" this page; and calls to action, such as "Get it now" or "Tell your friends."
Your Page's profile movie may also need to be adapted. Facebook suggests you use a square image that is at least 180 pixels wide.
Timeline for Pages: Features
Highlight what's of import: Similar to highlighting of import stories on your personal Timeline, yous tin can now characteristic important make and business posts by clicking the star icon, which volition make information technology wider. You lot can besides use the pencil icon to pivot it to the top of your Folio, hide information technology or delete it entirely.
Pinned posts are Page posts that admins choose to brandish prominently at the top of their Facebook Page. It volition e'er announced on the top-left of the Page's Timeline and is designated by a flag on its top-right corner. Pinned posts will stay there for vii days; after that, information technology will render to the appointment it was posted on the Page'due south Timeline. Posts from people who like a Page are not eligible to be pinned—only Folio admins can pin posts created past the Folio.
"When a folio needs to circulate information well-nigh a recall, alter in hours or conditions bug, the pinning characteristic volition be actually helpful," Zarrella says. "I could run into government agencies getting more than use out of Facebook with the launch of that feature every bit a means of communicating disquisitional data."
To pivot a post to the peak of your Facebook Page, click the pencil icon in the upper-correct corner of your Page'south post, then select "Pin to Peak."
Reordering icons: Below your cover photo are icons that link to your photos, likes and apps. By default, your photos will announced in the offset spot, merely y'all tin can alter the order of everything else. Facebook volition allow you lot to evidence a maximum of 12 apps, so remember about which ones you want to characteristic.
To reorder the apps that appear below the cover photo, expand the apps card past clicking the drop-downwardly menu to the right of your Page's apps. Hover over the position where you lot'd like to put an app and click the pencil icon that appears. Then, choose the app y'all'd like to bandy into that spot from the carte du jour.
[Tips for Facebook Timeline Apps: Beware What You lot Share]
Milestones: In your personal Timeline, you accept the option to add "Life Events" to fill out of import moments. Pages, too, take this feature, simply Facebook calls them "Milestones," or key moments y'all've decided to highlight on your page. Milestones are automatically expanded to widescreen and are visible to everyone visiting your Page.
To add a Milestone, click the book icon in the sharing tool at the tiptop of your Page's Timeline. Then, add a headline, location, date, details and photo, if yous wish, and click Relieve. Y'all tin as well click the + icon from anywhere on your Page's Timeline to mail service a milestone or other type of story to a item date. Milestone photos display at 843×403 pixels, and January ane, 1800, is the earliest date a milestone tin can have.
Action Log: Too, similar to your personal Activity Log, the Facebook Pages version lets yous review the history of your Page and change the settings of individual posts. Only Page admins can encounter the action log. To find the Action Log, visit your Admin Panel and select "Utilise Action Log" from the "Manage" drop-downward menu.
If you're updating your Page, y'all can drill downwards to see all your Page's stories organized past date, star posts from here, hide and delete posts, change the date and report and remove spam posted on your page.
[Facebook's New Timeline: Important Privacy Settings to Adapt Now]
Timeline for Pages: New Admin Console
The "Admin Panel" is where you lot can respond to people using your Page and gauge how your Folio is performing. You lot can observe the Admin Panel past clicking the link above the date selector in the upper-right corner of your Page. To close information technology, click the "Hibernate" button in the top-correct corner.
In your Admin Page, you lot tin besides view notifications, respond to messages, view your Folio insights, access your activeness log to curate content on your Page, and access the Edit menu to make changes to your Folio'southward settings.
The letters feature is new, and i that Zarrella says will be helpful for marketers to address sensitive conversations more privately. "Fans tin can at present message a page direct, which is great for customer service," she says.
For more data on the new brand Pages (and to encounter ones already alive), check out the Facebook Pages landing page.
Kristin Burnham covers consumer technology, social networking and enterprise collaboration for CIO.com. Follow Kristin on Twitter @kmburnham. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Kristin at kburnham@cio.com
Source: https://www.cio.com/article/284415/consumer-technology-a-how-to-guide-for-the-new-facebook-business-pages.html
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